Hello guys I got assignment from Mr. Romel Noverino as a lecture of copywriting on November 18 2014 . He gave an assignment to analyze the advertisement of Thai Life Insurance Commercial with the title "Silence of Love".
What is Muang Thai Life Assurance?
Muang Thai Life Assurance Co., Ltd.
is a Thai Life Insurance company based in Bangkok.
The company’s headquarters is at street no. 250, Rachadaphisek Road, Huay
Kwang.
The company was officially founded
on 6 April 1951. The first headquarters of the company was on Suapa Road,
Bangkok. One of the founders was Chulind Lamsan, Managing
Director, along with business associates and high-ranking officers in the
government sector. The company served as a source of fund for the government
sector. Also the company offered long-term savings. This helped in the efforts
to develop economic, trade and industrial sectors of the country.
The company was the first life
insurance company to be appointed under the royal patronage of King Bhumibol Adulyadej, which entitled the company
to bear on all company’s documents the royal Garuda emblem.
Muang Thai Life Assurance was also the first life insurance company that
attained the International Standard Certification ISO 9001:2000.
The
company continued to grow and in the year 2010 had a countrywide network of
more than 250 branches, including agency offices. The chairman was Photipong Lamsan, Sara Lamsan was Director- President and Chief Executive Officer.
Muang Thai Life logo
Story of advertisement Thai Life Insurace Commercial with the tittle "Silence of Love"
This is a story about family, but it is not a normal family, because it only consists of a father and a daughter. In this
story, the daughter can not accept her father's condition. Her father's conditions are
mute and deaf. At her school, she always gets hooting from her friends and make her angry.
She wishes she
had a better dad who could talk with her and understood her. But in otherside,
eventhough her dad can not talk, actually he is very care to her. One day, the daughter came to home very late. It made her father
angry, but she scolded him and went to her room. After that, she had to went to school but she was missed the class. In the evening, she should celebrate her birthday with her dad,
but she was still angry with her dad. Her dad had prepared birthday cake to her, but
she didn’t come to living room, and she just sat in her room. In front of
birthday cake, her father said with sign languange, that he wanted to tell her that he loved her with all of his heart. Suddenly, there was a sound from second floor of his house, when he went to over there, he got the bad thing that her daughter was trying to
suicide by hurting her hand’s artery by cutter. Her dad was very panic
and brought her to the hospital. In the hospital, he asked the
doctor to save her life. He was ready to give some money and his house to save his daughter's life. The doctor found a solution. The doctor asked him to give his blood to save his daughter's life. Finally, he gave his blood and she conscioused after her dad
gave his blood. And then, the daughter hold her father's hand and flashback when she was child,
and she thinks actually her father was very care and loved her with all of his
heart.
What is the
relevant this asvertisement with life insurance?
In that story her
father was panic when he brought her to the hospital. He was ready to give his money and his house to
pay the hospital cost for save his daughter's life. In my analysis, this advertisement wants
to show us if we get the bad thing that related to our life like accident and ill, so don't worry about the hopital administration's cost because we can use this
insurance. This is my analysis, and thank you for reading :)
Tidak ada komentar:
Posting Komentar